BrandBrands shouldn’t be reduced to an algorithm, or pushed through a standardised template. They require the attention and consideration to develop and build a historical context. Your market won’t be fooled by an incongruous, poorly constructed brand. Brands are truly powerful when nurtured and managed from conception to maturity.
DesignGraphic design is a tricky and finicky beast - it’s the arrangement and communication of ideas through images, type and space. Fortunately, PAN boasts the best group of graphic, brand and front-end web designers in the industry. These exceedingly creative practitioners think long and hard about how to communicate your message to your audience.
Web DevelopmentCreating websites can get confusing quickly. Analysing user experience, ensuring you’ve got everything optimised for smartphone, tablet and desktop, managing all your content and setting up for e-commerce can be a mighty task and risky if you leave it to amateurs. If you want to manage your own content, go for it. If you want us to manage it, well that’s what we’re here for. But whatever you do, let us look at building it for you, you won’t regret it.
MediaAs you’ve probably noticed, advertising is everywhere. Mobile, social, online and environmental channels are no longer virgin territories, they are the norm. As an agency that’s committed to keeping up with the cutting edge, PAN explores every consumer touchpoint, maximising your campaign’s effectiveness.
SocialAffordable, highly targeted and flexible, advertising on social media is an important part of any current marketing plan. With our extensive understanding of the social landscape, PAN can help you tailor your messaging to the customers you want to target, picking the appropriate channels, budgets and creative work required. We can also help you measure the results that you are getting, ensuring your marketing budget is producing the right return.
CampaignPAN creates campaigns that perform for marketing managers, boards and shareholders first, not judging panels. PAN is full-service in every sense of the phrase, creating campaigns for print, press, TV or radio, online and social; the mix that suits the objectives, not the media company. Our design team are agile, web savvy and clued-up on what’s happening right now on the ever-evolving media landscape.
SearchAcademic research has found that the average person is exposed to thousands of online advertisements per day. Most of these ads aren’t relevant - they get forgotten and are a waste of time, money and effort on a disinterested audience. Effective search advertising can deliver fantastic returns on investment, but must come from experience and consumer understanding.Without this experience, online advertising becomes gambling - something no board we’ve worked with has ever signed off on.
Public RelationsPublic relations can help turn a good campaign into a great campaign. From proactively pitching your news to the media, to helping you deal with difficulties before they arise, we know that there are promotional and message management options that exist outside of placing media. Come good news or bad, public relations is an excellent component to help enhance your overall media and marketing mix.
UI and UX
UI and UXWeb, phone or tablet, user interface and user experience will make or break your application. PAN’s talented user experience team will make sure that your application never gets in the way of it’s users and the experience is seamless and enjoyable at every digital interaction.
I have worked with the PAN team for the past 10 years and they are my unequivocal ‘go to’ team for branding, content creation and strategy. They have outstanding attention to detail, consistently deliver on time and wow our staff and customers with feverish intensity. They will challenge, scare and excite you in the same sentence, and you will always come away with something magical.